Innovation

Research

Our research is the backbone of our quarterly menu refreshment process. We leverage Consumer Trends to launch products with higher acceptance and thus launch Guest Centric Product Development. Our R&D and Product teams spend 4 hours each month at stores / behind the Counter & Product ideation is thus based on observation and guest feedback. We track F&B studies across the world & understanding Indian trends and fitment. Our research helps us to identify key global trends & refresh our product line accordingly.

Innovation

Barista Lavazza is a 3 dimensional brand experience. Our focus has always been to provide a differentiated offering. We do this by using a guest touch point model that focus on the product innovation, refreshing ambience and warm service.

At Barista Lavazza, we launch a new line of food and beverage - every quarter. The launches are based on international trends, guest feedback and internal research. We will continue to innovate along these lines and launch products that delight our guests.

Our target audience has a global lifestyle and a truly international outlook. Our guests appreciate the truly international line of beverages served at Barista Lavazza and our warm environment. Our focus will be on innovation and continuously providing guest relevant experiences within the Barista Lavazza store.